Technomarine watches are designed to be noticed. There is no way around this. The design, the colors, the vibrant aura, all gather to supply a watch which almost has a sense of arrogance to it. Standing Out! What is so interesting about the watches is the fact that they sort of break the Swiss tradition for discretion and subtlety. Many see in them as a "heresy" to the whole watch industry. Do not get me wrong, innovative design was always part of the Swiss watchmaking culture. It is the same culture though that promoted discretion. This is precisely where the design breaks the line. Watch With Attitude. A Swiss watch with attitude, this is perhaps the best way to describe the watches. Perhaps it is not arbitrary that this company has its most sales in the United States. Here it has become pretty much a symbol of the corporate wolf. The aggressive image it promotes fits like a glove on the spirit of the independent entrepreneur, willing to take over the wor...